hm-forever-summer
H&M ‘Forever Summer’ television commercial
Directed by Amir Chamdin Produced by Martina Stöhr

The campaign films are about spontaneous summer memories with friends. It’s a ”raw aspiration” campaign high lighting personal portraits of Andreea Diaconu and Anna Ewers, spanning from cosy moments by the bon fire at the beach, surfing by the turquoise waves, motorcycle rides in deserted roads to an explosive cannonball competition in a lagoon. The films are edited together in a contemporary and fun way, like a video diary from the best vacation ever! Using mixed media from 35mm, Super 8, Go Pros, Drones and Iphones. All to create totally unexpected, unpolished and personal films suiting each window. From up close and personal 35mm portraits to Iphone, witty animated low-fi GIF’s for the outdoor screens. The Campaign soundtrack is perfectly matched with Izzy Bizu in personal unpolished performance on the beach.